{"id":26780,"date":"2026-10-07T12:29:13","date_gmt":"2026-10-07T10:29:13","guid":{"rendered":"https:\/\/www.zitac.se\/?p=26780"},"modified":"2026-10-07T12:29:14","modified_gmt":"2026-10-07T10:29:14","slug":"halo-positioned-as-a-challenger-by-gartner-zitacs-perspective-on-the-development","status":"publish","type":"post","link":"https:\/\/www.zitac.se\/en\/halo-positioned-as-a-challenger-by-gartner-zitacs-perspective-on-the-development\/","title":{"rendered":"Halo positioned as a Challenger by Gartner\u00ae &#8211; Zitac\u2019s perspective on the development"},"content":{"rendered":"<div id=\"pl-26780\"  class=\"panel-layout\" ><div id=\"pg-26780-0\"  class=\"panel-grid panel-has-style\" ><div class=\"siteorigin-panels-stretch panel-row-style panel-row-style-for-26780-0\" data-stretch-type=\"full-width-stretch\" ><div id=\"pgc-26780-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-26780-0-0-0\" class=\"widget_text so-panel widget widget_custom_html panel-first-child panel-last-child\" data-index=\"0\" ><div class=\"textwidget custom-html-widget\"><style>\n\n.zitac-aw-news {\n  --navy: #051830;\n  --navy-2: #092544;\n  --blue: #00b9f2;\n  --blue-soft: #eaf8fd;\n  --text: #152538;\n  --muted: #617184;\n  --line: #dce5ec;\n  --white: #ffffff;\n  --radius: 22px;\n\n  color: var(--text);\n  font-family: inherit;\n  line-height: 1.7;\n  overflow: hidden;\n}\n\n.zitac-aw-news *,\n.zitac-aw-news *::before,\n.zitac-aw-news *::after {\n  box-sizing: border-box;\n}\n\n.zitac-aw-news img {\n  display: block;\n  max-width: 100%;\n}\n\n.zitac-aw-news a {\n  text-decoration: none;\n}\n\n\n.zitac-aw-news .aw-wrap {\n  width: min(1120px, calc(100% - 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We spoke with Andreas Wain, Business Manager\n        ESM at Zitac, about why Zitac chose HaloITSM, what is changing in the\n        market and where he sees the journey heading next.\n      <\/p>\n\n      <div class=\"aw-meta\">\n        <span>\n          <strong>Published:<\/strong> October 2026\n        <\/span>\n\n        <span>\n          <strong>By:<\/strong> Zitac\n        <\/span>\n\n        <span>\n          <strong>Interview:<\/strong> Andreas Wain, Business Manager ESM\n        <\/span>\n      <\/div>\n\n    <\/div>\n\n\n    <div class=\"aw-hero-image\">\n      <img decoding=\"async\"\n        src=\"https:\/\/www.zitac.se\/wp-content\/uploads\/2026\/10\/Andreas_Wain.jpg\"\n        alt=\"Andreas Wain, Business Manager ESM at Zitac\"\n        loading=\"eager\">\n    <\/div>\n\n  <\/header>\n\n\n\n  <!-- =====================================================\n       ARTICLE\n       ===================================================== -->\n\n  <main class=\"aw-body\">\n\n\n    <div class=\"aw-article\">\n\n      <p class=\"aw-intro\">\n        For Zitac, Gartner\u2019s positioning of Halo as a Challenger is an\n        external confirmation of a development we have already been seeing\n        in customer conversations. More organisations are looking for modern\n        Service Management platforms that can combine capability and\n        flexibility without introducing unnecessary complexity.\n      <\/p>\n\n\n      <!-- SECTION 1 -->\n\n      <section class=\"aw-section\">\n\n        <div class=\"aw-section-label\">\n          Why HaloITSM?\n        <\/div>\n\n        <h2>\n          An alternative to complex and costly platforms\n        <\/h2>\n\n        <p>\n          Andreas has been part of Zitac\u2019s Halo journey from the beginning.\n          Before choosing to invest in the platform, Zitac carried out a broad\n          evaluation of different ITSM and ESM solutions.\n        <\/p>\n\n        <p>\n          What stood out was the combination of a modern user experience,\n          flexibility and the ability to support larger and more complex\n          organisations.\n        <\/p>\n\n\n        <div class=\"aw-quote\">\n\n          <p>\n            \u201cDuring our broad evaluation of ITSM and ESM solutions, HaloITSM\n            came out on top in virtually every category we chose to explore\n            in depth.\u201d\n          <\/p>\n\n          <cite>\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/cite>\n\n        <\/div>\n\n\n        <p>\n          At the same time, Zitac was seeing a clear challenge in the market.\n          Many organisations were working with platforms that were powerful,\n          but also complex, costly to change and sometimes cumbersome to work\n          with on a day-to-day basis.\n        <\/p>\n\n\n        <div class=\"aw-quote\">\n\n          <p>\n            \u201cThe more discussions we had with our ESM specialists, the clearer\n            it became that the market was looking for an alternative that could\n            deliver the same business value without the same level of\n            complexity.\u201d\n          <\/p>\n\n          <cite>\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/cite>\n\n        <\/div>\n\n\n        <p>\n          Another important factor was HaloITSM\u2019s licensing model. Halo uses\n          a single licence tier with functionality included, while its roadmap\n          also shows a strong focus on continued development, including AI.\n        <\/p>\n\n        <p>\n          For Andreas, that helped turn Halo from an interesting platform into\n          something Zitac wanted to invest in for the long term.\n        <\/p>\n\n      <\/section>\n\n    <\/div>\n\n\n\n    <!-- =====================================================\n         IMAGE 2\n         Original proportions are preserved\n         ===================================================== -->\n\n    <figure class=\"aw-editorial-image\">\n\n      <img decoding=\"async\"\n        src=\"https:\/\/www.zitac.se\/wp-content\/uploads\/2026\/10\/Halo-Linkedin-scaled.jpg\"\n        alt=\"Zitac and HaloITSM\"\n        loading=\"lazy\">\n\n    <\/figure>\n\n\n\n    <div class=\"aw-article\">\n\n\n      <!-- SECTION 2 -->\n\n      <section class=\"aw-section\">\n\n        <div class=\"aw-section-label\">\n          The Gartner perspective\n        <\/div>\n\n        <h2>\n          A position that reflects a development already visible in the market\n        <\/h2>\n\n        <p>\n          Andreas describes Gartner\u2019s positioning of Halo as a Challenger\n          less as something that changed Zitac\u2019s view of the platform, and\n          more as external confirmation of a trend the team had already\n          been seeing.\n        <\/p>\n\n\n        <div class=\"aw-quote\">\n\n          <p>\n            \u201cIt probably did not come as a huge surprise to us. We had already\n            seen growing interest from customers and noticed that Halo was\n            increasingly appearing in discussions where organisations would\n            previously have looked almost automatically at the large,\n            established vendors.\u201d\n          <\/p>\n\n          <cite>\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/cite>\n\n        <\/div>\n\n\n        <p>\n          One of the things that has impressed him most is Halo\u2019s pace of\n          development and the way the company listens to customers and\n          partners.\n        <\/p>\n\n\n        <div class=\"aw-quote\">\n\n          <p>\n            \u201cHalo has managed to develop its offering at a rapid pace while\n            maintaining the right focus on user experience and customer\n            needs.\u201d\n          <\/p>\n\n          <cite>\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/cite>\n\n        <\/div>\n\n\n        <p>\n          At the same time, Andreas is clear that analyst recognition is not\n          the most important measure of success.\n        <\/p>\n\n\n        <div class=\"aw-feature\">\n\n          <div class=\"aw-feature-label\">\n            Andreas on what matters most\n          <\/div>\n\n          <blockquote>\n            \u201cIt was great to receive that external recognition, but the\n            strongest proof is still when customers choose the platform\n            and succeed with their initiatives.\u201d\n          <\/blockquote>\n\n          <div class=\"aw-person\">\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/div>\n\n        <\/div>\n\n      <\/section>\n\n\n\n      <!-- SECTION 3 -->\n\n      <section class=\"aw-section\">\n\n        <div class=\"aw-section-label\">\n          Growing the ESM team\n        <\/div>\n\n        <h2>\n          Why Zitac continues to invest\n        <\/h2>\n\n        <p>\n          In parallel with Halo\u2019s development, Zitac has continued to invest\n          in its ESM offering and expand the team.\n        <\/p>\n\n        <p>\n          Behind that investment is a broader change in how organisations\n          think about Service Management. Increasingly, the conversation is\n          not only about replacing an ITSM tool. It is about using the\n          platform to support more areas of the organisation, automate more\n          processes and create better experiences for users while keeping\n          costs under control.\n        <\/p>\n\n\n        <div class=\"aw-quote\">\n\n          <p>\n            \u201cWe see more and more organisations wanting to modernise how they\n            work with Service Management. At the same time, supporting IT\n            alone is no longer enough. Many want to bring more business areas\n            together, automate more and create better user experiences while\n            remaining mindful of cost.\u201d\n          <\/p>\n\n          <cite>\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/cite>\n\n        <\/div>\n\n\n        <p>\n          Andreas also sees customers approaching these projects differently\n          compared with only a few years ago.\n        <\/p>\n\n\n        <div class=\"aw-quote\">\n\n          <p>\n            \u201cThe discussions are no longer just about replacing an old tool.\n            They are about how the platform can be used to create real\n            business value.\u201d\n          <\/p>\n\n          <cite>\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/cite>\n\n        <\/div>\n\n\n        <p>\n          That development makes continued investment in expertise a natural\n          next step for Zitac. There is also another factor: the specialists\n          working with the platform genuinely enjoy building and developing\n          solutions in Halo.\n        <\/p>\n\n      <\/section>\n\n    <\/div>\n\n\n\n    <!-- =====================================================\n         IMAGE 3\n         Original proportions are preserved\n         ===================================================== -->\n\n    <figure class=\"aw-editorial-image\">\n\n      <img decoding=\"async\"\n        src=\"https:\/\/www.zitac.se\/wp-content\/uploads\/2026\/10\/Andreas.jpg\"\n        alt=\"Zitac Enterprise Service Management team\"\n        loading=\"lazy\">\n\n    <\/figure>\n\n\n\n    <div class=\"aw-article\">\n\n\n      <!-- SECTION 4 -->\n\n      <section class=\"aw-section\">\n\n        <div class=\"aw-section-label\">\n          Looking ahead\n        <\/div>\n\n        <h2>\n          A growing role in the Nordic Service Management market\n        <\/h2>\n\n        <p>\n          Halo has moved from being a relatively unfamiliar name to becoming\n          a platform that more organisations are considering when facing major\n          changes in Service Management.\n        <\/p>\n\n        <p>\n          For Zitac, the next stage is about continuing to build expertise\n          and helping customers translate the capabilities of the platform\n          into measurable value in practice.\n        <\/p>\n\n\n        <div class=\"aw-quote\">\n\n          <p>\n            \u201cTechnology is important, but it is only when processes, people\n            and business objectives come together that you get really good\n            Flow!\u201d\n          <\/p>\n\n          <cite>\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/cite>\n\n        <\/div>\n\n\n        <p>\n          Looking a few years ahead, Andreas hopes that Halo will become a\n          natural name in more procurement processes \u2013 and that Zitac will\n          be one of the partners organisations associate with successful\n          ESM and Service Management initiatives in the Nordics.\n        <\/p>\n\n\n        <div class=\"aw-feature\">\n\n          <div class=\"aw-feature-label\">\n            The ambition\n          <\/div>\n\n          <blockquote>\n            \u201cIn a few years, I hope Halo will be an obvious name in most\n            procurement processes, and that Zitac will be one of the partners\n            customers naturally associate with successful ESM and Service\n            Management initiatives in the Nordics.\u201d\n          <\/blockquote>\n\n          <div class=\"aw-person\">\n            Andreas Wain \u00b7 Business Manager ESM, Zitac\n          <\/div>\n\n        <\/div>\n\n      <\/section>\n\n    <\/div>\n\n  <\/main>\n\n\n\n  <!-- =====================================================\n       RELATED CONTENT\n       ===================================================== -->\n\n  <section class=\"aw-related\">\n\n    <div class=\"aw-wrap\">\n\n      <div class=\"aw-related-head\">\n\n        <span>\n          Continue exploring\n        <\/span>\n\n        <h2>\n          Related content\n        <\/h2>\n\n      <\/div>\n\n\n      <div class=\"aw-related-grid\">\n\n\n        <!-- PARTNER PAGE -->\n\n        <a\n          class=\"aw-card\"\n          href=\"https:\/\/www.zitac.se\/en\/partner\/haloitsm-partner\/\">\n\n          <div class=\"aw-card-tag\">\n            Zitac \u00d7 HaloITSM\n          <\/div>\n\n          <h3>\n            Your HaloITSM partner in the Nordics\n          <\/h3>\n\n          <p>\n            See how Zitac supports organisations from advisory and licensing\n            to implementation, migration and continuous improvement.\n          <\/p>\n\n          <div class=\"aw-card-link\">\n            Explore our HaloITSM offering \u2192\n          <\/div>\n\n        <\/a>\n\n\n\n        <!-- GARTNER PAGE -->\n\n        <a\n          class=\"aw-card\"\n          href=\"https:\/\/www.zitac.se\/en\/halo-recognised-as-a-challenger-by-gartner\/\">\n\n          <div class=\"aw-card-tag\">\n            2026 Gartner\u00ae Magic Quadrant\u2122\n          <\/div>\n\n          <h3>\n            What does Halo\u2019s Challenger position mean?\n          <\/h3>\n\n          <p>\n            Read more about the report, what the positioning means and how it\n            can be used as one input when evaluating your next ITSM platform.\n          <\/p>\n\n          <div class=\"aw-card-link\">\n            Read more about the report \u2192\n          <\/div>\n\n        <\/a>\n\n\n      <\/div>\n\n    <\/div>\n\n  <\/section>\n\n\n\n  <!-- =====================================================\n       FINAL CTA\n       ===================================================== -->\n\n  <section class=\"aw-cta\">\n\n    <div class=\"aw-wrap\">\n\n      <h2>\n        Considering your next step in Service Management?\n      <\/h2>\n\n      <p>\n        Explore how Zitac and our ESM team help organisations evaluate,\n        implement and continuously develop HaloITSM.\n      <\/p>\n\n      <a\n        class=\"aw-btn\"\n        href=\"https:\/\/www.zitac.se\/en\/partner\/haloitsm-partner\/\">\n        Discover Zitac \u00d7 HaloITSM \u2192\n      <\/a>\n\n    <\/div>\n\n  <\/section>\n\n\n<\/article><\/div><\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>HaloITSM is positioned as a Challenger by Gartner. Andreas Wain shares Zitac\u2019s perspective on Halo, ESM and the future of Service Management.<\/p>\n","protected":false},"author":16,"featured_media":26771,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"class_list":["post-26780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HaloITSM Positioned as a Challenger by Gartner | Zitac<\/title>\n<meta name=\"description\" content=\"HaloITSM is positioned as a Challenger by Gartner. 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